Search Engine Optimization
In order for a site to have a good ranking in the organic results of GOOGLE, apart from the actions taken by its owner (PAYPERCLICK), it must first of all have a proper structure, follow some basic standards and use promotion tools. Based on GOOGLE specifications, the following can help you rise in its results.
Optimization
• Responsive technology based on the requirements of GOOGLE. Customization of the site on mobiles and tablets.
• Tools to increase the speed of the site almost up to 50% through compression of CSS & JAVASCRIPT as well as CASHE technology.
• Registration of the site in webmaster tools and installation of Google sitemap tool with xml.
• Friendly urls: Use friendly urls that change the site’s address, are edited and created by the site administrator.
• Site connection with social media (Like, Share e.t.c.).
• Ability to change friendly urls by the site administrator.
• Placement of SITEMAP and GOOGLE MAP on the site and with the possibility of route calculation.
• Auto-complete with relevant keywords, description and labels on products and categories.
• Possibility of different text highlighting with header h1 (per category and product).
• Use of friendly urls on non-dynamic pages of the site such as shopping cart, search, newsletter, etc.
• Html headers h1, h2, h3, for highlighting in the search engines the important elements of the site such as category titles and product titles.
• Add an alternative description to product photos to automatically submit them to photo search engines.
• Ability to manage Meta Tags-Tags keywords and description by category and by product.
• SSL security protocol for site reliability and security of the data entered by the user.
Speed optimization
jQuery Google
jQuery UI Google
Defer Javascript Minify CSS
Encode Small Images
Defer CSS
Endcode URL(s)
SEO URL
Cache
Category Module Caching
Header Navigation
Minify HTML Enable
JPEG Compression
GZIP Compression